With the presented project, the University of Primorska, Faculty of Tourism Studies - Turistica stood alongside 12 organizations selected from more than 800 applicants in the Google.org Impact Challenge (2021) for the countries of Central and Eastern Europe. Google provides funding and support services to the organizations that presented the best charities to promote an increasingly digital economy, with a focus on the need for social inclusion.
At UP FTŠ Turistica, we believe that the pandemic and technological advancements between rural providers and providers in urban areas will only widen the digital divide. The award-winning LocalsFromZero model was developed by our students and professors with many domestic and foreign partners as part of the UP FTŠ - sTOUdio Turistica program. With Google's help it will help rural experience providers take the next step towards digitalisation in tourism and become competitive in the market.
"We are building a supportive environment for peripheral tourism and educating such tourism providers in digitalization and entrepreneurship. We invite all curious and responsible travelers to create pleasant memories and new acquaintances in their authentic environment," said assoc. prof. dr. Dejan Križaj , idea creator of the pilot R&R education program UP FTŠ sTOUdio Turistica upon receiving the funds at the Google.org Impact Challenge.
At UP FTŠ Turistica, we believe that the pandemic and technological advancements between rural providers and providers in urban areas will only widen the digital divide. The award-winning LocalsFromZero model was developed by our students and professors with many domestic and foreign partners as part of the UP FTŠ - sTOUdio Turistica program. With Google's help it will help rural experience providers take the next step towards digitalisation in tourism and become competitive in the market.
"We are building a supportive environment for peripheral tourism and educating such tourism providers in digitalization and entrepreneurship. We invite all curious and responsible travelers to create pleasant memories and new acquaintances in their authentic environment," said assoc. prof. dr. Dejan Križaj , idea creator of the pilot R&R education program UP FTŠ sTOUdio Turistica upon receiving the funds at the Google.org Impact Challenge.
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